Ord Valley Aboriginal Health Service (OVAHS) provide comprehensive primary healthcare services to Aboriginal people in the East Kimberley region.
OVAHS were seeking to develop their corporate identity and improve the way they visually communicate with stakeholders: community, patients, clients, staff, other clinicians and government. OVAHS wanted their branding to align with their strategic plan: its vision, objectives and values.
Nikki M Group conducted preliminary analysis to understand OVAHS’ requirements and provide them with a statement of work to improve their branding. This included:
There were four key phases to develop the OVAHS brand.
After each phase, OVAHS were presented with a clear summary for review and feedback. In the last phase, all design work was collated into a brand guideline, and presented alongside a file archive with all design assets, press-ready artwork and templates.
Nikki M Group worked directly with the OVAHS Chief Executive and Board Members to create core design assets including:
A series of five illustrated panels were developed for use in marketing materials. Each panel was given a unique theme:
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Nikki M Group designed and developed 20 core-value icons for OVAHS covering five key domains:
Each domain includes four key messages that address health and wellbeing priorities.
Nikki M Group supports business to develop content.
OVAHS required documents for patients, clients and professional communications. Stationery items included:
Print and digital design templates were provided as source files, supplied with:
Need a brand guideline? We are here to help you get started. We provide:
Total pages
146