Core-value icons designed to cover five domains. Each domain includes key messages that address health and wellbeing. DL flyers. Templates showing how to combine brand assets. Front cover for brand guideline designed for Ord Valley Aboriginal Health Service (OVAHS). Image shows the OVAHS logo and graphic elements.

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Aboriginal Health

Brand guidelines

Ord Valley Aboriginal Health Service (OVAHS) provide comprehensive primary healthcare services to Aboriginal people in the East Kimberley region.

OVAHS were seeking to develop their corporate identity and improve the way they visually communicate with stakeholders: community, patients, clients, staff, other clinicians and government. OVAHS wanted their branding to align with their strategic plan: its vision, objectives and values.

Preliminary analysis

Nikki M Group conducted preliminary analysis to understand OVAHS’ requirements and provide them with a statement of work to improve their branding. This included:

  • designing core assets that form the visual identity of the OVAHS brand
  • developing stationery and brand collateral
  • creating templates for marketing and communications
  • collating brand assets, files and templates
  • producing a brand guideline.

Brand development

There were four key phases to develop the OVAHS brand.

  1. Typography and colour
  2. Graphic elements
  3. Stationery and templates
  4. Brand guideline

After each phase, OVAHS were presented with a clear summary for review and feedback. In the last phase, all design work was collated into a brand guideline, and presented alongside a file archive with all design assets, press-ready artwork and templates.

Core design assets

Nikki M Group worked directly with the OVAHS Chief Executive and Board Members to create core design assets including:

  • colour palette
  • logo
  • fonts
  • Aboriginal language elements
  • graphic elements
  • framing devices
  • core-value icons.

 Page 25 from OVAHS Brand Guidelines showing simple Aboriginal words on a flag and thank you card.

Aboriginal words with English translations that foster respect, learning, understanding and engagement.

Graphic elements

A series of five illustrated panels were developed for use in marketing materials. Each panel was given a unique theme:

  • Ancient Ancestors
  • River Refuge
  • Knowledge Country
  • Wetland Wonders
  • Spirit Dreaming.

A page showing development of graphic elements (Wetland Wonders) during phase 2 of the OVAHS Brand Guideline.

Graphic elements add colour to the brand and are designed to capture the imagination of different age groups, creating a sense of connection and wonder about place and home.

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  • Developing a style guide?
  • Need design services?
  • Creating brand assets?

Core-value icons

Nikki M Group designed and developed 20 core-value icons for OVAHS covering five key domains:

  1. Family and Community
  2. Empowering Individuals
  3. Opportunity and Prosperity
  4. Health and Wellbeing
  5. Culture and Country

Each domain includes four key messages that address health and wellbeing priorities.

 Collage of 6 different core-value icons

Nikki M Group supports business to develop content.


OVAHS required documents for patients, clients and professional communications. Stationery items included:

  • business cards
  • appointment cards
  • letterheads
  • social media post templates
  • internal communications templates
  • a photo consent form
  • DL brochure templates (6pp roll fold)
  • DL flyer templates (double-sided).

Print and digital design templates were provided as source files, supplied with:

  • font specifications
  • paragraph and character styles
  • stock imagery
  • illustrations
  • colour swatches.

 Page 33 showing graphic elements on the back of the cards tailored to suit stakeholder preference.

Business card templates provided as InDesign template files.


Creating a brand guideline

Need a brand guideline? We are here to help you get started. We provide:

  • consultation
  • formal quotations
  • preliminary brand analysis
  • graphic design services.

Fast facts

Total pages


Ord Valley Aboriginal Health Service (OVAHS)
Kununurra, WA
Aboriginal Health
Illustration Style guides